Corporate Social Responsibility: Altruism or
Economics?
AIM holds
the 3rd Asian Forum on Corporate Social Responsibility
By the
Center for Corporate Responsibility
The Asian
Institute of Management’s (AIM) Ramon V. del Rosario, Sr. Center for Corporate
Responsibility held the largest gathering in Asia in the field of corporate
social responsibility (CSR) – the 3rd Annual Asian Forum on Corporate Social
Responsibility at the Shangri-La Hotel in Kuala Lumpur, Malaysia on
September 2-3, 2004.
At the helm of the
conference are (from left) Prof. Fil Alfonso, executive director of the Center
for Corporate Responsibility; Tan Sri Dato' Dr. Lin See-Yan, chairman of LIN
Associates Sdn. Bhd.; Tan Sri Dato' Seri (Dr.) Ahmad Sarji Bin Abdul Hamid, chairman
of Permodalan Nasional Berhad; and Ramon del Rosario, Jr., chairman of the
Center for Corporate Responsibility
The Asian Forum on CSR
examines the need and value of CSR for companies operating in Asia. The theme
this year is Altruism or Economics? Can CSR be sustained by one without the
other? Subjects addressed were the drivers of CSR and how companies and
civil society should move forward in a rapidly changing Asia. Plenary topics
included CSR Implementation: Global Principles, Local Approach; Managing CSR in
a context of a Global Enterprise; CSR: Boon or Bane (The Anti and Pro CSR
View); Responsive Competitiveness; and CSR within an Asian Context: Altruism or
Economics? Breakout sessions flowed along six tracks: Measurement and Value;
Partnerships; Integrity and Ethics (Codes of Conduct/Governance); CSR
Communications; Resource Mobilization/Financial Sustainability; and CSR in the
Workplace.
Among the plenary
speakers at the international conference were Mr. Timothy Ong, chairman of Asia
Inc. Forum; Mr. Jon Chadwick, chairman of Shell Malaysia; and Mr. Jude Mannion,
CEO of Robinhood Foundation.
The major sponsors this
year are the Coca-Cola Company, Shell Group, and the Genting Group. Official
industry partners are WestCoast Communications and the AIG Group. Cooperating
sponsors are Canon and the Figaro Group.
Mr. Ramon R. del Rosario,
Jr., chairman of the board of advisors of the Ramon V. del Rosario, Sr. Center
for Corporate Responsibility, was the co-chairman of the event along with two governors
of AIM – Tan Sri Dato' Seri (Dr.) Ahmad Sarji Bin Abdul Hamid, chairman of
Permodalan Nasional Berhad, and Tan Sri Dato' Dr. Lin See-Yan, chairman of LIN
Associates Sdn. Bhd.
AIM Awards Asia’s Best
Practices in Corporate Responsibility
The best practices in
corporate social responsibility (CSR) in the region were recognized during the
AIM-Ramon V. del Rosario, Sr. Center for Corporate Responsibility’s 2nd
Asian Corporate Social Responsibility Awards given out during the Center’s
3rd Annual Asian Forum on CSR in Kuala Lumpur, Malaysia on September 2-3, 2004.
The Ramon V. del Rosario,
Sr. Center is pleased to announce that this year 197 CSR projects and programs
from 15 countries worldwide were submitted to vie in five categories:
Environmental Excellence, Best Workplace Practices, Poverty Alleviation,
Support and Improvement of Education, and Small Company CSR.
The winners of the 2nd
Asian CSR Awards, honoring Asia’s outstanding CSR projects, were announced at a
gala dinner at the Shangri-La Hotel Kuala Lumpur on September 3.
Support and
Improvement of Education
Metrobank Foundation, Inc. (Philippines)
Project: The Search for Outstanding Teachers, the MetroBank Math Challenge and
the College Scholarship Program: Promoting Excellence in Education.
Poverty Alleviation
Gujarat Ambuja Cement Ltd. (India)
Project: Integrated Rural Development Program
Environmental
Excellence
UCPB Foundation Inc. (Philippines)
Project: UCPB-CIIF Reforestation Program
Small Company CSR
Sunlet Systems (P) Ltd. (India)
Project: Sunlet's CSR Program
Best Workplace
Practices
Hindustan Petroleum Corporation Ltd. (India)
Project: Employee Friendly Project
Special Award
Business Ethics Institute of Malaysia (Malaysia)
Project: National Integrity Plan
The
symbolism behind the Asian CSR trophy encapsulates the ideals of CSR as a whole
– doing good while doing well.
Date
Posted: 9/10/2004